Controlled Leaks

Fascinating insite into corporate PR:

Often Apple has a need to let information out, unofficially. The company has been doing that for years, and it helps preserve Apple’s consistent, official reputation for never talking about unreleased products. I know, because when I was a Senior Marketing Manager at Apple, I was instructed to do some controlled leaks.

via How Apple Does Controlled Leaks | Analysis | The Mac Observer.

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